Digital Marketing Career Accelerator Program

Topics:
Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest).
The role of a Social Media Manager.
Defining social media goals and KPIs.
Activities:
Group discussion: Analyze and compare the social media presence of three successful brands.
Individual task: Identify a small business and list potential goals for its social media strategy.

Topics:
Elements of a winning strategy.
Competitor analysis and benchmarking.
Social media calendar creation.
Activities:
Create a competitor analysis report for a local business.
Design a 1-week social media content calendar using a tool like Trello or Google Sheets.

Topics:
Types of content: Text, images, videos, stories, reels, and live streams.
Basics of graphic design with Canva.
Writing compelling captions.
Activities:
Create 3 engaging posts (a graphic, a video, and a carousel) for a real business using Canva.
Write captions tailored to the posts with appropriate hashtags.

Topics:
Elements of brand identity: Voice, tone, visuals, and storytelling.
Creating cohesive visual aesthetics.
Maintaining brand consistency.
Activities:
Develop a brand style guide for a business, including color palette, tone, and visual style.
Redesign a real business’s Instagram grid for cohesiveness.

Topics:
Basics of Facebook, Instagram, and LinkedIn Ads.
Setting up and managing ad campaigns.
Understanding Ad Manager metrics.
Activities:
Create and simulate a Facebook ad campaign for a local product or service.
Analyze sample ad performance data and suggest optimizations.

Topics:
Key metrics to track (engagement, reach, impressions, conversions).
Tools: Facebook Insights, Instagram Insights, and Google Analytics.
Reporting and analysis.
Activities:
Generate and interpret a report for a real business’s social media performance (use provided data or a demo account).
Suggest actionable strategies based on insights.

Topics:
Engaging with followers: Comments, messages, and reviews.
Handling negative feedback and crisis management.
Building a loyal online community.
Activities:
Practice responding to customer inquiries and complaints (role-play).
Create a response guide for a business’s FAQs and potential negative feedback scenarios.

Topics:
Identifying the right influencers for a brand.
Collaborating with other businesses.
Measuring influencer campaign ROI.
Activities:
Research and shortlist 3 potential influencers for a chosen brand, providing justification.
Draft a pitch email for collaboration.

Topics:
Identifying the right influencers for a brand.
Collaborating with other businesses.
Measuring influencer campaign ROI.
Activities:
Research and shortlist 3 potential influencers for a chosen brand, providing justification.
Draft a pitch email for collaboration.

Topics:
Leveraging trends and viral content.
Using storytelling in marketing.
Interactive content: Polls, quizzes, and user-generated content.
Activities:
Create an interactive post (e.g., a poll or quiz) and design a strategy to encourage user participation.
Develop a short video story promoting a product or service.

Topics:
Tools for scheduling and automation: Buffer, Hootsuite, and Later.
Time management for social media managers.
Balancing automation with authenticity.
Activities:
Set up a 2-week social media posting schedule using a scheduling tool.
Automate responses for FAQs using chatbots or a Facebook auto-reply tool.

Topics:
Recap of all key learnings.
Tips for continuous improvement as a Social Media Manager.
Building a portfolio and finding clients.
Activities:
Participants create a comprehensive social media strategy and campaign for a real business, presenting it to the group for feedback.
Receive individual assessments and constructive criticism.