• Topics:
  • Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest).
  • The role of a Social Media Manager.
  • Defining social media goals and KPIs.
• Activities:
  • Group discussion: Analyze and compare the social media presence of three successful brands.
  • Individual task: Identify a small business and list potential goals for its social media strategy.

• Topics:
  • Creating customer personas.
  • Audience research tools: Facebook Audience Insights, Google Trends, and BuzzSumo.
  • Social listening and monitoring.
• Activities:
  • Practical exercise: Use a tool like Facebook Audience Insights to define the target audience for a chosen business.
  • Group task: Brainstorm potential content ideas based on identified audience interests.

• Topics:
  • Elements of a winning strategy.
  • Competitor analysis and benchmarking.
  • Social media calendar creation.
• Activities:
  • Create a competitor analysis report for a local business.
  • Design a 1-week social media content calendar using a tool like Trello or Google Sheets.

• Topics:
  • Types of content: Text, images, videos, stories, reels, and live streams.
  • Basics of graphic design with Canva.
  • Writing compelling captions.
• Activities:
  • Create 3 engaging posts (a graphic, a video, and a carousel) for a real business using Canva.
  • Write captions tailored to the posts with appropriate hashtags.

• Topics:
  • Elements of brand identity: Voice, tone, visuals, and storytelling.
  • Creating cohesive visual aesthetics.
  • Maintaining brand consistency.
• Activities:
  • Develop a brand style guide for a business, including color palette, tone, and visual style.
  • Redesign a real business’s Instagram grid for cohesiveness.

• Topics:
  • Basics of Facebook, Instagram, and LinkedIn Ads.
  • Setting up and managing ad campaigns.
  • Understanding Ad Manager metrics.
• Activities:
  • Create and simulate a Facebook ad campaign for a local product or service.
  • Analyze sample ad performance data and suggest optimizations.

• Topics:
  • Key metrics to track (engagement, reach, impressions, conversions).
  • Tools: Facebook Insights, Instagram Insights, and Google Analytics.
  • Reporting and analysis.
• Activities:
  • Generate and interpret a report for a real business’s social media performance (use provided data or a demo account).
  • Suggest actionable strategies based on insights.

• Topics:
  • Engaging with followers: Comments, messages, and reviews.
  • Handling negative feedback and crisis management.
  • Building a loyal online community.
• Activities:
  • Practice responding to customer inquiries and complaints (role-play).
  • Create a response guide for a business’s FAQs and potential negative feedback scenarios.

• Topics:
  • Identifying the right influencers for a brand.
  • Collaborating with other businesses.
  • Measuring influencer campaign ROI.
• Activities:
  • Research and shortlist 3 potential influencers for a chosen brand, providing justification.
  • Draft a pitch email for collaboration.
•  

• Topics:
  • Leveraging trends and viral content.
  • Using storytelling in marketing.
  • Interactive content: Polls, quizzes, and user-generated content.
• Activities:
  • Create an interactive post (e.g., a poll or quiz) and design a strategy to encourage user participation.
  • Develop a short video story promoting a product or service.
•  

• Topics:
  • Tools for scheduling and automation: Buffer, Hootsuite, and Later.
  • Time management for social media managers.
  • Balancing automation with authenticity.
• Activities:
  • Set up a 2-week social media posting schedule using a scheduling tool.
  • Automate responses for FAQs using chatbots or a Facebook auto-reply tool.
•  

• • Topics:
    • Recap of all key learnings.
    • Tips for continuous improvement as a Social Media Manager.
    • Building a portfolio and finding clients.
  • Activities:
    • Participants create a comprehensive social media strategy and campaign for a real business, presenting it to the group for feedback.
    • Receive individual assessments and constructive criticism.

   

   

   

In this segment, a top freelancer will share with you a blueprint that guarantees you to make at least $1,000 Monthly working Remotely As A Data Analyst… Even if you know nothing about remote work.

The Skilled Worker visa allows qualifying individuals to come to the UK to work for an approved sponsor in an eligible role. We will give you a Guide on How To Apply for Skilled Worker Visa and Tech Nation Visa.