Digital Marketing Career Accelerator Program
Time before the price increases:
Why You Should Take This Course
Digital Marketing Is One Of The Most In Demand Skills In Tech In The World Today.
Why Choose SkillBoost?
- Beginner Friendly Training
- Industry-Aligned Curriculum
- Expert-Led Instructors
- Flexible Learning Options
- Fast Career Launch (3–6 Months)
- Professional Certificate of Completion
- Job Alerts & Career Guidance
- FREE Ultra-Fast Unlimited Internet (Starlink)
- Become AI Powered Digital Marketer
Skills You'll Learn
This module ensures you understand how modern digital marketing works, especially in Nigeria and emerging markets.
What You’ll Learn
Digital marketing vs traditional marketing in Nigeria
How brands acquire customers online
The modern marketing funnel (awareness to conversion)
Influencer marketing
Mobile-first marketing
UI vs UX for high-converting websites
Practical Skills You’ll Gain
Understand how Nigerian businesses use digital channels
Identify profitable digital marketing opportunities
Build marketing strategies for SMEs, startups, and brands
This module teaches you how to analyze user behaviour and create marketing strategies based on real data, not guesswork.
What You’ll Learn
Behavioural analytics explained simply
How Nigerians behave online (mobile-first users)
Customer journeys and buying stages
User profiling using data
Personalised marketing strategies
Outcome
You’ll learn how to target the right audience with the right message at the right time.
In this module, you’ll learn:
Introduction to Facebook Ads
Getting Started with Facebook Advertising
Setting Up Campaigns
Understanding Ad Structure
Using Advantage Campaign Budget
Detailed Ad Campaign Setup
Installing the Meta Pixel
Optimization and Delivery Techniques
Defining Your Audience
Choosing Ad Placements
Setting Up Ad Sets
Creating Dynamic Creative Testing (DCT) Ads
Verifying Instagram Account
Writing Primary Texts and Headlines
Reviewing and Publishing Ads
Setting Up Ad Creatives
Key Advertising Metrics to Track
How to Extract Winning Ads
Using DCT with Winning Ads
Strategies for Creating Winning Ads
Overview of Ad Strategies
Problem and Solution Approach
“Them vs. Us” Messaging
Important Advertising Statistics
Using Testimonials Effectively
Highlighting Features
Overlaying Benefits
Sharing the Founder’s Story
Unboxing Videos
Before and After Comparisons
Presenting “3 Reasons Why”
Creative Strategies for Ads
Facebook Ads Manager Overview
Using Columns in Ads Manager
Audience Management
Handling Banned Ads and Accounts
Overview of Facebook Marketing
Differences Between Facebook Profile and Page
How to Optimize Your Facebook Page
Strategies for Building an Engaged Community
Ten Effective Posting Strategies
Six Proven Ways to Boost Your Reach
In this module, you’ll learn:
Introduction to Instagram Marketing
Frequently Asked Questions about Instagram Marketing
How to Switch to a Business Account
Optimizing Your Instagram Profile
Growing Your Account Effectively
Creating Valuable Content
Leveraging User-Generated Content
Using Hashtags Strategically
Tagging Best Practices
Geotagging for Better Reach
Using Mentions to Engage
Content Creation Essentials
Understanding Instagram Reels
How the Reels Algorithm Works
Features of Instagram Reels
Ten Strategies for Successful Reels
Overview of Instagram Reels
Understanding Instagram Posts
How the Post Algorithm Works
Using Post Templates
Ten Effective Post Strategies
Overview of Instagram Posts
Understanding Instagram Stories
Ten Strategies for Engaging Stories
What Highlights Are and How to Use Them
Designing Highlight Icons
Ten Highlight Strategies
Overview of Instagram Stories
Understanding Instagram Live
Five Strategies for Successful Live Sessions
Overview of Instagram Live
How to Boost Posts
Running Instagram Ads
Using Instagram Analytics & Insights
In this module, you’ll learn:
Leads Hack Tool Overview
How to Optimize Your Profile
Importance of Using a Background Image
Designing an Effective Background Image
Adding Key Information to Your Profile
Strategies to Connect with People
Growth Hack Tools for LinkedIn
Writing Engaging Articles
Exporting Connection Data
Managing Your Company Page
Advertising on LinkedIn
Setting Content and Target Audience
Setting Budget and Ad Schedule
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In this module, you’ll learn:
Introduction to Google Ads
Effective Google Ads Strategies
Setting Up Google Ads Campaigns
Overview of Shopping Ads
Connecting Google Merchant Center with Shopify
Connecting Google Merchant Center with WooCommerce
Structure of Shopping Ads
Understanding Target ROAS
Maximizing Clicks Strategy
Manual CPC Bidding
Managing Daily Budgets
Targeting Your Audience
Explanation of Product Segmentation
How to Segment Products
Optimizing Shopping Ads
Overview of Search Ads
Tracking Conversions
Keyword Research Basics
Methods for Keyword Research
Setting Up Search Ads
Managing Keywords and Ads
Keyword Management Techniques
Understanding Ad Rank
Quality Score Explained
Introduction to Performance Max Ads
Preparing for Performance Max Campaigns
Setting Up Performance Max Ads
Using the Optimization Score
Troubleshooting No Impressions
Handling Impressions Without Clicks
Managing Clicks Without Conversions
Addressing Low Conversion Rates
Competitor Analysis Techniques
Google Ads Rules and Policies
In this module, you’ll learn:
Why Use Video Ads?
Linking Google Ads with YouTube
Launching Your First Video Ad Campaign
Overview of Video Ad Formats
Choosing the Right Bidding Strategy
Understanding Delivery Methods
Exploring Ad Networks
Types of Ad Inventory
Excluding Certain Content, Types, and Labels
Selective Optimization Techniques
Managing Frequency Caps
Using YouTube Keywords for Targeting
Targeting by Topics
Selecting Ad Placements
Bidding Best Practices
Setting Up Your Video Ad
Creating Companion Banners
Using Discovery Ads
Strategies to Improve Profits
Introduction to YouTube Marketing
Crafting an Effective About Page
Designing Your Channel Banner
Building and Managing Your YouTube Channel
Never Run Out of Video Ideas
Finding Video Ideas
Planning Your Videos
Using YouTube Shorts
Different Recording Styles
Setting Up Your Gear
Configuring OBS for Recording
Setting Up Your Recording Environment
Building Confidence on Camera
How to Record Yourself
Live Recording Sessions
Reviewing Edited Videos
Recording Techniques
Importing Your Video Files
Six Essential Editing Keys
Three Speed Editing Techniques
Two Detail Editing Techniques
Live Editing Sessions
Adding Name Tags to Videos
Adding Music Tracks
Exporting Your Final Video
Backing Up Your Files
Video Editing Process
Uploading and Optimizing Videos
Creating Eye-Catching Thumbnails
Designing End Screens
Using Cards Effectively
Uploading Your Videos
Getting Your First 100 Subscribers
Monetizing a Small YouTube Channel
Writing the Perfect YouTube Script
Filming 10 Videos Per Week
Tips to Sell Anything Using Video
Growing Your YouTube Channel from Scratch
In this module, you’ll learn:
- Keyword Discovery & Analysis
- Writing Search-Optimized Content
- Optimizing Website Pages for SEO
- Building High-Quality Link Authority
In this module, you’ll learn:
- Keyword Discovery & Analysis
- Writing Search-Optimized Content
- Optimizing Website Pages for SEO
- Building High-Quality Link Authority
In this module, you’ll learn:
- Email System Setup
- Lead Generation & Collection
- Designing Effective Email Campaigns
In this module, you’ll learn:
Introduction to Prompt Engineering
Building Effective Prompt Frameworks
Using Custom Instructions
Techniques for Prompt Priming
Iterative Prompt Refinement
Zero, One, and Few-Shot Learning Methods
Designing Output Templates
Step-by-Step Prompting Approach
Role-Playing Prompts (“Act As”)
Exploring Different Perspectives
Simplifying for a 4th Grader Level
Crafting Follow-up Questions
Formatting Outputs in Tables
Making Comparisons
Summarizing Content
Self-Critique Techniques
Critiquing Your Own Prompts
Teaching Through Prompts
Mimicking Writing Style
Asking for Advice
Laddering Technique for Deeper Insights
Advanced Prompt Engineering and Fine-Tuning
In-depth Advanced Prompt Engineering
Full Transcript of Prompt Engineering with ChatGPT
In this module, you’ll learn:
Introduction to Influencer Marketing
Understanding the Influencer Triangle
How to Discover Influencers
Methods for Compensating Influencers
Approaching and Contacting Influencers
Finalizing Agreements with Influencers
Monitoring and Measuring Campaign Results
Planning and Launching Influencer Campaigns
Assembling Your Influencer Marketing Team
Complete Transcript of Influencer Marketing
In this module, you’ll learn:
Branding vs. Marketing Explained
Why a Brand Strategy Matters
Key Elements of Branding Structure
The Role of Purpose in Branding
Examples of Brand Purpose
Defining Your Own Brand Purpose
The Importance of Vision
Examples of Brand Vision
Crafting Your Brand Vision
Understanding Brand Mission
Mission Statement Examples
Developing Your Brand Mission
The Value of Brand Values
Examples of Brand Values
Identifying Your Brand Values
Analyzing Your Competitors
What Sets You Apart
Examples of Unique Differentiators
Why Brand Positioning Is Crucial
Writing Your Positioning Statement
What Brand Personality Means
Defining Your Brand Personality
Discovering Your Brand Voice
The Impact of Brand Storytelling
Techniques for Telling Your Brand Story
Choosing Your Brand Name
Creating a Memorable Tagline
Selecting Brand Colors
Choosing Brand Fonts
Different Types of Brand Logos
Designing Your Brand Log
In this module, you’ll learn:
Overview of Content Marketing
Setting Clear Content Objectives
Selecting the Right Platforms
Generating Content Ideas
Different Content Formats Explained
Understanding Text-Based Content
How to Create Text Content
Exploring Image-Based Content
How to Create Image Content
Introduction to Video Content
How to Produce Video Content
Key Guidelines for Content Marketing
Developing a Content Marketing Plan
Tracking and Measuring Content Performance
In this module, you’ll learn:
The Principle of Reciprocity
Harnessing Curiosity
Understanding Scarcity
Using Social Proof Effectively
Exploring the Concept of The Three Boxes
In this module, you’ll learn:
Introduction to Copywriting
Understanding Benefits vs. Features
Knowing Your Product Inside Out
Identifying Your Target Audience
The Three Essential Copywriting Keys
Exploring Different Writing Styles
Why It’s Never Just About Time or Money
Crafting Effective Headlines
Writing Compelling Subheadings
Applying Persuasive Techniques
Using Powerful Words to Influence
Steps to Crafting the Perfect Story
The AIDA (Attention, Interest, Desire, Action) Model
Overcoming Writer’s Block
Creating Strong Calls to Action
How to Write Effective Calls to Action
In this module, you’ll learn:
What is Customer Service?
Essential Customer Service Skills in Demand
Tips for Providing Great Online Customer Service
How to Build Strong Customer Rapport
Developing Emotional Intelligence for Service
Enhancing Active Listening Skills
Writing Clear and Effective Communications
Mastering Product Knowledge
Managing Time Efficiently
Handling Difficult or Upset Customers
Ways to Truly Amaze Your Customers
In this module, you’ll learn:
The Big Secret Behind Content Strategy
Creating Content for Different Platforms
Content Ideas for YouTube
Crafting Website Content
Effective Twitter Content
Engaging Instagram Content
Facebook Content Essentials
In this module, you’ll learn:
Introduction to Market Research
Identifying Audience Segments
Validating Audience Segments
Crafting Key Messages
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In this module, you’ll learn:
Introduction to Freelancing on UpWork
How to Get Approved on UpWork
Creating a Specialized Profile
The Importance of a Profile Photo
Using Keywords in Your Profile Title
Setting Your Profile Rate
Writing a Compelling Profile Overview
Adding an Introductory Video
Setting Your Availability
Specifying Languages
Adding Education Details
Documenting Work History
Building Your Portfolio
Selecting Relevant Skills and Expertise
Offering Pre-Packaged Projects
Gathering Testimonials
Including Certifications and Employment History
Managing Payments and Tax Information
Finding Qualified Job Opportunities
Submitting Effective Proposals
Writing a Strong Cover Letter
Understanding Proposals from the Client’s Perspective
Meeting Badge Criteria for Credibility
In this module, you’ll learn:
Introduction to the Entrepreneurial Mindset
Three Key Mindsets for Success
The One Thing: Part 1
The One Thing: Part 2 — Productivity Tips
Pre-suasion: Marketing Strategies to Boost Sales
Three Automated Email Marketing Sequences and Email Audit
The Artificial Intelligence (AI) is currently shaping processes in every businesses and industries, in this unit, you will learn how to integrate generative AI into digital marketing.
In this segment of the training, We will help you prepare for technical and HR interviews for Digital Marketing Roles. Also, we will provide you with training in CV writing skills and LinkedIn Optimization. Everything you need to grab any job opportunity.
In this segment, you will have a Ask-Me-Anything session with a top digital marketer to guide you further.
In this segment, a top freelancer will share with you a blueprint that guarantees you to make at least $1,000 Monthly working Remotely As A Digital Marketer… Even if you know nothing about remote work.
The Skilled Worker visa allows qualifying individuals to come to the UK to work for an approved sponsor in an eligible role. We will give you a Guide on How To Apply for Skilled Worker Visa and Tech Nation Visa.
Register today to enjoy our Workspace with Ultra Fast Satellite Internet (Starlink) for FREE.Â
Skills You'll Learn
Phase 1
Fundamentals of Digital Marketing
The Complete Digital Marketing course
Take this course to improve your digital marketing abilities and discover key success tactics!
Content Covered
Phase 2
Digital Marketing Using GenAI
The Whole Digital Marketers Hands-on Guide to AI
Increase your marketing and sales with AI marketing by utilizing ChatGPT and the top AI technologies.
Content Covered
- Making use of AI to improve subject lines, email delivery, and personalized content.
- Using AI tools to successfully improve email marketing tactics
- Using AI to automate and create content, such as blog and social media writing.
- Making use of AI-powered grammar and transcription techniques to enhance the caliber of content
- Using AI methods to improve the SEO of websites.
- Recognizing the use of AI analytics technologies in gauging the effectiveness of digital marketing.
Phase 3
Get Interview Successfully
Interview Procedure for Digital Marketing: How to Get Hired
Developing Your Skills to Land Your Dream Digital Marketing Position.
Content Covered
- Make use of websites such as Amazon, Instagram, LinkedIn, and Facebook.
- Use engagement and content to build credibility.Investigate the role and the company in depth.
- Create compelling answers to common interview questions.
- Confidently respond to challenging or unexpected inquiries.
- Do some advance research on the business and position.
- Get ready for both online and in-person interviews.
- Optimize the technology setup, background, and lighting.
- Use the screen to efficiently and powerfully interact.
- A considerate follow-up email should be sent to reaffirm interest.
- Respond to any issues and keep lines of contact professional.
Verified Expert
Digital Marketing
- MEET YOUR INSTRUCTOR
Learn With Tope Adeosun
- Founder of Skillboost Africa
- Professional Digital Marketer
500+
Students Trained
50+
Completed Project
8+
Years Experienced
Training Details
Ibadan Physical Training (Weekday)
- SkillBoost Limited: 4, Obe Street, Beside BOVAS Filling Station, New Bodija, Ibadan, Oyo State, Nigeria.
- Start Date: 26th January 2026.
- Days & Time: (Tues, Thurs and Fri) 10:00AM - 1:00PM
- Duration: 10 Weeks
Port Harcourt Physical Training (Weekday)
- SkillBoost Limited: Fonte House, 1 Temple Ejekwu Close, First Artillery Junction, Aba Road, Port Harcourt, Rivers State.
- Start Date: 26th January 2026.
- Days & Time: (Tues, Thurs and Fri) 10:00AM - 1:00PM
- Duration: 10 Weeks
Instructor-Led Live Online Training
- Join our Instructor-Led Online Training and never miss a session—every class is recorded, giving busy professionals and business owners the flexibility to learn, grow, and achieve results on their own schedule.
- Start Date: 2nd February 2026.
- Days & Time: (Tues, Thurs and Fri) 7:00PM - 9:00PM
- Duration: 10 Weeks
Weekend Batch (Physical)
- SkillBoost Limited: Fonte House, 1 Temple Ejekwu Close, First Artillery Junction, Aba Road, Port Harcourt, Rivers State.
- Start Date: 31st January 2026.
- Days & Time: Sat & Sun (1:00PM - 4:00PM).
- Duration: 12 Weeks
Training Details
SkillBoost Limited: Fonte House, 1 Temple Ejekwu Close, First Artillery Junction, Aba Road, Port Harcourt, Rivers State.
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Start Date (Weekday Batch): 19th January 2026.
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Time: 10AM - 1PM (Monday, Wednesday and Friday)
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Duration: 10 Weeks
SkillBoost Limited: 4, Obe Street, Beside BOVAS Filling Station, New Bodija, Ibadan, Oyo State, Nigeria.
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Start Date (Weekday Batch): 19th January 2026.
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Time: 10AM - 1PM (Monday, Wednesday and Friday)
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Duration: 10 Weeks
Join our 10-Week Instructor-Led Online Training and never miss a session—every class is recorded, giving busy professionals and business owners the flexibility to learn, grow, and achieve results on their own schedule.
Training Start Date: 19th January (Time: 7PM- 9PM)
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Time and Days:Â Mon, Wed. & Fri
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Duration: 10 Weeks
100% Money-Back Guarantee
If you complete the training, apply the skills, and do not get a Job within 3 - 6 Months, we’ll refund every fee—no questions asked. The only risk? Missing out on a life-changing opportunity. Enroll now and start building your future!
To REGISTER
Transfer or Pay ₦150,000 Into:
ACCOUNT NUMBER
0058423529
ACCOUNT NAME
SKILLBOOST LIMITED
BANK NAME
UNITY BANK
After Payment, Send Your Proof of Payment to 08028973599 via WhatsApp to Complete Your Registeration.
Training Details
SkillBoost Limited: Fonte House, 1 Temple Ejekwu Close, First Artillery Junction, Aba Road, Port Harcourt, Rivers State.
Start Date (Weekday Batch): 19th January 2026
Time: 10AM - 1PM (Monday, Wednesday and Friday)
SkillBoost Limited: 4, Obe Street, Beside BOVAS Filling Station, New Bodija, Ibadan, Oyo State, Nigeria.
Training Start Date: 19th January 2026
Time: 10am - 1pm (Monday, Wednesday and Friday)
Join our 10-Week Instructor-Led Online Training and never miss a session—every class is recorded, giving busy professionals and business owners the flexibility to learn, grow, and achieve results on their own schedule.
Training Start Date: 19th January (Time: 7PM- 9PM)
Time and Days:Â Mon, Wed. & Fri.
If you complete the training, apply the skills, and do not get a Job within 3 - 6 Months, we’ll refund every fee—no questions asked.
The only risk? Missing out on a life-changing opportunity. Enroll now and start building your future!
Pay Early Bird Fee of N150,000 Instead of N200,000 Now!
To REGISTER, Please Pay into SkillBoost Limited  Account Number: 0058423529 (Unity Bank Plc)
Testimonials
EXCELLENT
Based on 242 reviews
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Elem Uduma-DanielTrustindex verifies that the original source of the review is Google.
Commendable... Thank you for your good work at the just concluded STEM program in AsabaPosted on Google![]()
Urie EzekielTrustindex verifies that the original source of the review is Google.
It was excellent & great experiencePosted on Google![]()
Taiwo olusegun lawrenceTrustindex verifies that the original source of the review is Google.
I love every seconds with themPosted on Google![]()
SAMUEL FAVOURTrustindex verifies that the original source of the review is Google.
I had an Amazing learning experience at SkillBoost Academy. The Virtual Assistant training was practical and well organized. A special appreciation goes to my outstanding Tutor ( Mrs Kika) whose patience, knowledge, and clear teaching style made every lesson season engaging and interesting. I'm super grateful for the patience and constant encouragement towards assignments and tasks. Truly one of the best tutors I've ever had.Posted on Google![]()
Micheal UdechukwuTrustindex verifies that the original source of the review is Google.
I want to Thank SkillBoost for making me better than I was. I started as a novice and I struggled to flow initially however, in SQL and Tableau class, handled by Madam Oge, I was finetuned and aligned properly. Thank you SkillBoost.Posted on Google![]()
josse OparaTrustindex verifies that the original source of the review is Google.
It was a great whole lot of amazing experiences gain during this period of my data analysis classes in Skillboost, With this knowledge of Data Analysis gain from you, I would be interested to enroll or further other DataTech in SkillboostPosted on Google![]()
Edna OnuoraTrustindex verifies that the original source of the review is Google.
I just concluded my program on Excel and Power BI, it was an awesome experience at skillboost Nigeria. I had the privilege to be taught by Mr Emmanuel Onyekwere who always ensure he carries all his student along, i give it to you Mr Emmanuel 👍. I sincerely didn't regret enrolling with skillboost
Frequently Asked Questions
- There are no prerequisites for this program as it is of beginner level. Everything that you need to know about Digital Marketing will be taught to you from scratch.
People prefer SkillBoost over others because our trainings are:
- Experts Led: Some of our trainers and Mentors work with some of the biggest Tech Companies in the World (Google, Facebook, etc)
- Projects-Based Training: We build our students confidence with in-depth live projects.
- Job Recommendation: We connect our students to top employers within and outside Nigeria.
- We offer FREE Career Guidance and mentoring.
- FREE Access to Support & Jobs Community.
- Recognized Certificate: Our certificates are recognized globally.
- Flexible Timing (In-Class, Online & Weekend).
- Flexible Payment Plan