In this module you will learn:

     1 Course Introduction Video.

     2 Introduction & Course Map.

     3 Three(3) Types of Data

     4 Prologue: Quick Market Research Hacks.

     5 Shopify Example: Research Hacks Applied.

     6 Testing Creative Strategies.

    7 Analytics Mistakes.

   8 AI Marketing Assistant

   9 Three Types of Market Research

   10 Descriptive Market Research 1

    11 Descriptive Market Research 2

    12 Why obsolete frameworks like the Ps and Myers-Briggs stick around

   13 Two Pointers for Market Research

   14 Virality

   15 Exploratory Research

    16 Example: Arthritis Supplement (Branding Based on Exploratory Interviews)

   17 How to change people’s minds using Jonah Berger’s psychology framework

   18 Six Principles

   19 Writing Case Studies

   20 Three things Worth Testing with Direct Response

   21 Interviewing Potential Buyers (B2B)

   22 Opinion Testing

   23 Funnel Content Testing

   24 Funnel Example

   25 Optimizing Based on Stages of Awareness

  26 Customer Analytics Part 1

  27 Customer Analytics Part 2

     In this module, you will learn:

     1 Intro to Customer Decision Journey Research

     2 Customer Decision Journey Part 1

     3 Customer Decision Journey Part 2

     4 Customer Decision Journey Part 3

     5 Customer Journey’s McKinsey

     6 Case Study Interview Questions

     7 Case Study Interviews

     In this module, you will learn:

     1 Intro to Conversion Rate Optimization

     2 Strategic Thinking for Conversion Rate Optimization

     3 Assignment: Audience Insights

     4 On-site Surveys

     5 Survey Example

     6 Conversion Rate Optimization Mistake

     7 Easiest Way to Boost Conversion Rates

     8 Dramatic CTA Changes

     9 Levels of Testing

     10 Offer Testing

     11 Time To Convert

     12 Thirt(30) Day Drip with Webinar

     13 Assignment: Webinar

     14 Ungated Videos.

    15 Provide Options

    16 Provide Options through Retargeting

    17 Address Objections

    18 Don’t Gate Your Content

    19 AB Testing Pages

    20 AB Testing Pages 2

    21 A/B vs A/B/N vs. Multivariate Testing

   22 General Rule of Thumb

   23 CRO Software

   24 Pricing Page Testing

   25 Audio Testing

   26 PQLs

   27 Social Sign On

   28 Live Chat CRO

    29 Cancellation

    30 Interactive Content

     In this module, you will learn:

     1 Evidence-Based Website Copywriting

     2 Collecting B2B Survey Responses

     3 Survey from Mailchimp

     4 Surveying B2B Buyers (Quantitative Research)

     5 Surveying B2B Buyers

     6 Survey

     7 Terms to Know for the Following Lectures

     8 Diagnosing Problems 1

     9 Diagnosing Problems 2

    10 Advanced Considerations in B2B Funnels

     11 Calculating Sales Velocity

     12 Viral KPIs in LinkedIn

     13 Using LinkedIn Ads for Research?

     14 Three Classic Advertising Testing Methods

    15 Survey Solicitation

     In this module, you will learn:

     1 Introduction to Casual Market Research

     2 A/B Testing in  Facebook

     3 Where to Use LinkedIn for Research

     In this module, you will learn:

     1 Competitive Analysis 1

     2 Competitive Analysis 2

     3 1-Page Competitor Analysis Template

     4 Spying on Competitors’ Ads (LinkedIn)

     5 Spying on Competitors’ Ads (Facebook)

     6 PART 1: Competitive Analysis

     7 PART 2: Competitive Analysis

     8 PART 3: Competitive Analysis – Customer Captivity

     9 PART 4: Competitive Analysis – Marketing Strategy & Tactics

     In this module, you will learn:

     1 Introduction to Sizing Markets & Sizing Demands

     2 Investor Marketing

     3 Introduction to Market Sizing

     4 Quiz

     5 Sizing Markets with Investor Relations

     6 Sizing Markets with Social Media Advertising

     7 Estimating Demand with ProfitGuru

     8 Estimating Demand with Google Keyword Planner

     9 Be Careful with Using Views, Reviews, and Subscribers!

    10 Sizing Book Demand with KDSPY

    11 Sizing Podcast Markets

    12 Sizing Markets with Panel Data

    13 Absolute #s Matter more than Relative #s

   14 The Uniqueness Trap

     In this module, you will learn:

     1 Anti Detect Browsers

     In this module, you will learn:

     1 Introduction to Research on How Brands Grow

     2 How Brands Grow Part 1

     3 Seven Rules for Brand Growth

     4 Notes from Byron Sharp

     5 Marketing Laws