About Us
The first company to offer integrated employee experience capabilities in workforce management solutions is WorkForce Software. The business’ WorkForce Suite provides a ground-breaking employee experience at the time and location where work is done while adapting to each organization’s needs—regardless of how particular its pay laws, labor restrictions, and timetables are. WorkForce Software, which is enterprise-grade and future-proof, is assisting some of the most creative companies in the world to optimize their workforces, guard against compliance risks, and boost employee engagement to unlock new potential for resilience and top performance. WorkForce Software makes managing your worldwide workforce simple, less expensive, and more rewarding for everyone, whether of whether your employees are deskless or office workers, unionized, full-time, part-time, or seasonal.
WorkForce Software products are used by more than 1,000 enterprises and more than 4 million users across more than 80 countries to simplify compliance, lower labor costs, give employees more user-friendly tools, and achieve strategic HR on a global scale.
About YouOur international marketing team is looking for an experienced and goal-oriented website/digital marketing specialist! Our ideal applicant will be prepared to employ and learn the most recent Martech solutions to guarantee that our marketing organization demonstrates the capacity to help us achieve our growth and retention goals. They will also have experience and a passion for digital technology across different digital marketing channels. You will succeed if you are an expert at project coordination, have a keen eye for detail, value collaboration above all else, and are eager to become fully immersed in the operational process.
You will collaborate closely with the global marketing team, other cross-functional business partners, and outside agencies to make sure marketing campaigns achieve their goals and stay on schedule. A plus for candidates is prior agency/in-house experience, traffic coordination, and Asana! Director of Marketing Operations is the person in charge of this position.
Responsibilities
- You will be in charge of putting up, implementing, maintaining, and reporting on the business’s digital marketing strategy across all of its products and channels as our website/digital marketing specialist.
- Verify that the website is operational and has no security issues.
- Strong cross-functional team player – Work closely with marketing managers and communicators to make sure that all of the website’s material is kept current.
- Web content administration.
- Create landing pages and add content.
- Simple HTML and code are needed to easily make small modifications.
- Filtering for page redirection or Google Tag Manager.
- Overseeing agencies that support larger projects with development and/or design.
- Effectively communicate changes, hazards, and project status.
- Work together with the members of the marketing team to use the website as a demand tool. This includes enhancing the promotion strategy, managing assets pro-actively, coming up with ideas to increase pipeline using the website, and identifying gaps, trends, and opportunities while successfully communicating with key stakeholders.
- Additional tasks as needed.
Requirements
- Three years of marketing experience, preferably at the corporate level, in-house or at an agency.
- WordPress or other web platform construction and content uploading experience.
- Google Analytics certification and three years of practical Google Analytics expertise.
- Knowledge of project and vendor management.
- Self-driven, technically competent, and able to prioritize a variety of tasks—some tactical, some strategic.
- Data-driven problem solver who is persistent in locating solutions in challenging circumstances.
- Excellent interpersonal and teamwork abilities with a meticulous attention to detail.
- Collaborative team member who is willing to go above and beyond for the benefit of the team.
- Being proactive, adaptable, and capable of setting priorities, working fast on multiple tasks, and meeting deadlines while paying close attention to detail.
Desired Skills
- Knowledge with Demandbase’s Account Based Marketing tools.
- Certified Ad Words.
- WordPress plugins like Divi Builder.
- Working knowledge of UTM codes and marketing automation solutions.
- Tableau, the Outbrain experience, Google Display Network, Bing Ads, and LinkedIn Ads.
- From time to time, business meetings, conferences, and training sessions may require travel.
Education
- Bachelor’s degree in Marketing, Advertising, Communications, or related discipline or equivalent experience.
Why You Should Join the WorkForce Team?
- Unrestricted PTO.
- Work from home and flexible hours policies.
- Company Match 401(k).
- Bonus for performance.
- Career Development and Training – Take charge of your professional destiny.
- A company-paid subscription to LinkedIn Learning.
- Initiatives for diversity, equity, and inclusion, including groups like Women for Inclusion.
- Age: Unity Across Decades.
- Discrimination/Equality Against Race.
- Physical and Mental Abilities.
- The WorkForce Pride Network.
- Global Viewpoints.
- The Veterans Band.
- Fitness Center/Health and Wellness Reimbursement.
- A complete package of health benefits.
- Leave for parents.
- Programs for engaging the community and charitable support.
The employee will carry out additional work assignments that are reasonably connected to the job as allocated by the immediate supervisor and other management as needed. This job description is not meant to be all-inclusive.